Wednesday, June 10, 2009

wedding forecast by JM :: sample this

Filene’s Basement -- home of the world famous Running of the Brides event appropriately named after the Running of the Bulls in Pamplona, Spain. Since 1947, Filene's Basement in downtown Boston has been putting on a media-frenzied one-day sale of wedding gowns, not once, but twice a year. It attracts media attention because of the jaw dropping site of hundreds of brides-to-be who scramble desperately for bargains.* On the day of the sale, brides and their helpers line up early. When the doors open, they run full speed towards the racks. In less than 60 seconds, the racks are stripped bare. Women grab whatever gowns they can, haul them off to a corner, strip down to their underwear and start trying on dresses.** All dresses are paid at a fraction of the price, but come with the wild goose chase trying to find that perfect gown. Luckily, bridal sample sales in Southern California seem to be a lot tamer.

Sample sales are a great way to get gorgeous designer gowns at a heavily discounted price. Gowns arrive on the sample sale rack for various reasons: the dress is a duplicate or retired showroom sample, a one-of-a kind design development sample, or has slight fabric imperfections. Because sample sales can quickly escalate into blind, frenzied sprees, take your time figuring out what you want before you get there. They can last an afternoon or become a three-day purge. Since all sales are final, be sure to scrutinize each garment. Don’t automatically be seduced by a 50 to 70% discount. Factor in alterations, cleaning and repair bills. Make sure the dress you’re interested in is really the dress. Most importantly, if you like input, bring a few family members or friends to help you with your shopping. You’ll want their company and opinions and they’ll carry out your divide-and-conquer scheme…scouring racks, guarding dresses, marking the competition, and swiping the last stunning Monique Lhuillier seconds before that other girl can.

EVENT: This weekend, my best friend and I will be attending the event below. I hope to see you there!

San Diego’s Largest Wedding Dress Sale (at the Omni Hotel)

  • VIP Cocktail & Pre-Event Shopping Reception:
    Friday, June 12th | 5:00-8:00pm
    Price: $26 per bride and one guest (includes champagne cocktail reception and gift bag)
  • General Admission:
    Saturday, June 13th | 11:00am-4:00pm
    Sunday, June 14th | 10:00am-3:00pm
    Price: **FREE**
The Omni San Diego Hotel
645 L Street
San Diego, CA 92114

* Resource:
** Resource: Filene's Basement
Photo credits: Boston Herald,,, bizzybee3

No comments:

Post a Comment