Wednesday, April 21, 2010

puma and behar go green: new shoe packaging

Pretty savvy. Puma and designer, Yves Béhar, founder of FuseProject, collaborate to make "green" packaging. I bumped into this innovative concept on TheDieline.com, which showcases an obvious lean design and definite space saving capabilities.




The environmental impact? Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel. -- via TheDieline.com {For the rest of the article, please click here.}



Photo source: The Dieline.com

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