Wednesday, May 12, 2010

wedding forecast by JM :: Only Hearts

"Only Hearts"
I am all about ready-to-wear, lingerie inspired clothing. It exudes a strong sense of femininity and holds a versatile purpose. It could be playful and flirty, or it could add a touch of sex appeal to a classic look.

As I was going through my sample sale notifications, I came across Only Hearts and was introduced to a new world of pretty little things. In the early 80s, shopkeeper and designer, Helena Stuart, layered bras and camisoles with vintage dresses, tees and slips, initiating a new trend of wearing lingerie as outerwear, turning popular culture inside out. She began designing her own line of intimate apparel and gave rise to the concept of inner outerwear, which she trademarked in 1980.

All things heart-shaped were housed in the original boutique on Columbus Avenue in New York City. It was a destination for heart collectors, lovers searching for the perfect token of appreciation, and wanna be lovers searching for a tempting bribe. Its popularity grew tremendously and was soon designated as a shop for the shameless romantic, a Mecca for lovers and a Valentine’s paradise.

To no surprise, Only Hearts expanded with a second store in NYC, three European boutiques in Italy and one in the West Coast in Santa Monica. Treat yourself to something sweet as this weekend you can enjoy up to 80% off lingerie and frocks by various designers.

Only Hearts Sample Sale
1407 Montana Ave
Santa Monica, CA 90402
• Thurs-Sat 10am-6:30pm
• Sun 12-5pm

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