Wednesday, October 13, 2010

2nd Annual LA Printers Fair {2010} :: B&W booth

B&W participated in the 2nd Annual LA Printers Fair in Carson, CA at the International Printing Museum off Torrance Blvd on September 25th, 2010. As the event grows, more and more visitors flock to the back lot of the museum to check out the "art of printing." What I love about this particular showcase showdown isn't the fact that we have the opportunity to garner new clients, instead, it's an opportunity to exhibit our work, our art, the very thing that put B&W on the map -- our custom invitations. And though the majority of wedding clients haven't heard of terms like "line screen," "registration," "bleeds," and "gsm," the fair gives the artist the chance to explain the process to booth visitors. Printing, especially letterpress or engraving, consists of a truly methodical approach; the old school style isn't as easy as the push of a button. Letterpress printing is an art that has made its way back into the 21st century and has become the forefront of wedding invitations.

The fair welcomed artists and printers from across the nation, who set up mini booths cascading with letterpress greeting cards, hand made papers from India, specialty hand bound books, wood type, and even functioning presses. B&W was the only booth that presented custom-designed letterpress wedding invitation ensembles, so really, it was a special site to see at the fair. Visitors, including my husband, got the chance to print custom 5x7 cards using a table top letterpress machine. With graphic design being my backbone, sharing the museum with folks who come from the same background keeps me in tune with the industry.

Check out some photos from the LA Printers Fair. :)

Below: our booth (a 6ft table) showcasing some of our letterpress invitations.

Visitors were able to see the stand alone letterpress pieces and then the finished ensemble.

Below: See a pressman work an old linotype machine. It is still fully functioning and can be seen along with plenty of antique printers at the museum.

Below: drawers and drawers of metal type; used for type setting. Yes, back in the day, each letter or word was manually set.

Below: visitors were able to print their own letterpress card

The museum allowed patrons to sell letterpress and printing machines.

Below: what a printer's shop would have looked like back in the day

Below: a mobile printer! Imagine pressman printing on the road.

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